In the past few years, TikTok has become one of the most popular social media platforms. And for authors, it’s made a pathway to promote their books and connect with their audience. With over 800 million active users, it is clear that TikTok is here to stay and should be part of your marketing plan. […]

As an author, book marketing is one of the most important things you can do to sell your book. By getting the word out about your book and reaching potential readers, you’re more likely to find success. There are a number of ways to market your book, including online promotion, social media marketing, and even […]

Creating social media posts that will boost engagement is a lot harder than it looks. You have to find the right topic, pick the perfect image that coincides with the topics and write the perfect copy. Before you know it about 45 minutes (maybe longer) has passed. Now, imagine if you had to create a […]

When it comes to making a living as an author, many people think selling books is the only way to go. However, there are plenty of other options out there for authors who want to make a little bit of extra income. One of those options is selling merch alongside your book. Selling merchandise is […]

A while back I hosted my first ever Twitter chat with Julien Bradley as part of her virtual book tour. We got to pick her brain about being a writer and get her thoughts about her writing process. Since this was my first time hosting a Twitter chat, as her assistant, I wanted to make […]

A book launch event is a great way to to kick off a marketing campaign to introduce your book to friends, family, and your followers. There are some authors who feel a book launch is a waste of time and money, but there are several good reasons why hosting a book launch event can be […]

A question I get from authors when I set up their website is “do I really need a blog?” You sure do! Some authors think a blog isn’t necessary but it actually serves two important purposes! It’s a way to drive traffic to your website. And provide valuable content to connect with your readers. The […]

Everyone wants to write SEO content that gets your website to the top of search results. After all, we can see from our own searches that we are inclined to choose websites from the top few results, especially if we’re in a hurry. Search Engine Optimisation (SEO) plays a crucial role in getting your website […]

The Co-VID 19 pandemic has been a game-changer for retail and service businesses. Who could have predicted even five years ago that people would be taking yoga classes online with a teacher on a different continent? Much less shop for groceries and other needs from their phone at any time of the day? The pandemic […]

Whether you are trying to grow your youtube channel or starting an online store, social media proves time and time again to be your brand’s best friend. This is due to the simple fact that it can help boost your brand’s reputation. And when you provide value to your audience, your earnings can to grow […]