In the past few years, TikTok has become one of the most popular social media platforms. And for authors, it’s made a pathway to promote their books and connect with their audience. With over 800 million active users, it is clear that TikTok is here to stay and should be part of your marketing plan. […]

As an author, book marketing is one of the most important things you can do to sell your book. By getting the word out about your book and reaching potential readers, you’re more likely to find success. There are a number of ways to market your book, including online promotion, social media marketing, and even […]

Creating social media posts that will boost engagement is a lot harder than it looks. You have to find the right topic, pick the perfect image that coincides with the topics and write the perfect copy. Before you know it about 45 minutes (maybe longer) has passed. Now, imagine if you had to create a […]

A book launch event is a great way to to kick off a marketing campaign to introduce your book to friends, family, and your followers. There are some authors who feel a book launch is a waste of time and money, but there are several good reasons why hosting a book launch event can be […]

One mistake business owners make is the belief that they can sell anything to anyone. Instead, they should identify ideal customers and get them to act with ease. Selling can be perplexing.  The process is quite complex, and it has no shortcuts. Entrepreneurs and marketers who increased their sales took deliberate measures on proven sales […]

Ever since the pandemic struck life has been sort of been put on hold. Restaurants have limited capacity. So do sporting and concert venues. There are no more social gatherings with family and friends. Businesses can’t drive customers to their store/shop with sales promotions. And for authors, that means book events are put on hold. […]

Have you started writing out your social media marketing plan for the new year? Every year, the ultimate goal is to attract more customers and draw attention to your business. And having a strong online presence and personality can help you hit that goal. Social media platforms and websites continue to be used by consumers […]

Promotional products are an excellent way to market your business in a number of different contexts. They can be given out at trade shows or included in welcome packs at events, among other things. A promotional item provides long-term exposure for your brand, as it sits around a person’s home or office, or perhaps they […]

Starting a business comes with a lot of decision-making like what would be the best investments for your business to reach your customers and make money. And starting a mailing list would fall under ‘best investments’. If you’ve ever searched online for strategies to grow your business, I bet having a mailing list was mentioned […]

Disclosure: This post contains an affiliate link to Tailwind as a tool to use to market your book on Pinterest. If you decide to sign up for Tailwind, I’ll receive a small commish at no cost to you. I love me some Pinterest! You can get lost scrolling through all the gorgeous graphics for recipes […]