While we know how much time and work go into writing a book, authors also know how important it is to follow up with marketing and promotion. The good news is there are several ways to go aout this, with social media being one of the top ways to spread the word about your work.
Authors are also finding lots of success on TikTok! This social media platform is a great way to connect with readers and boost your sales.
But if you’re still not sure what to post on the TikTok platform, here are some ideas:
- Page flip videos
- Aesthetic videos
- Behind-the-scenes videos
- Book cover reveals
TikTok For Authors
There are certain types of videos that work best for marketing and promotion. These videos offer a wide range of opportunities for people to not only get to know you, but what an author’s life looks like.
Let’s take a look at some of the specific types of videos you can create for Tik Tok.
1. Page Flip Videos
Page flip videos are videos where you see your book’s pages “being flipped.” Basically, someone, whether it’s you or someone else, is holding the book and flipping through the pages. This is an easy way to have a quick look inside the book. Plus, it’s a way of inviting your readers to quickly look through the pages with you, familiarizing them with the look and size of your book. It’s fun, interactive and you can be creative with this.
2. Aesthetic Videos
Aesthetic videos capture the overlook, feel and mood of your book. This is important to branding because it helps to tell the story of your story. It adds a personal element to your videos and allows you to create the look you want and the emotion you wish to convey to your readers.
Aesthetic videos are great for branding, so make sure to add this to your list of possibilities.
3. Behind the Scenes Videos
Now I don’t know about you, but I love watching behind the scenes videos of some of my favorite shows. I get to hear more about the actors, the production and sometimes, the bloopers and gag reels. This works the same for marketing your book. Readers want to know about you! They also want to know more about what it looks like to be an author. This is an excellent way to connect with your audience by letting them into your life a bit.
By creating behind the scenes videos, you are welcoming your readers into your world. They’ll feel like they know you as the human behind the story. And since connecting with others has become more valuable over time, this is one sure way to be open, authentic and personable.
4. Book Cover Reveals
I think it’s safe to say that seeing your new book cover for the first time is exciting. This is what makes it come alive! The font, the colors, the design, along with your name – it’s a wonderful feeling. So why not share it? Not to mention, this is useful marketing technique because it gives your readers their very first glimpse into your story. They’ll remember the images you share and make it easier for them to find it, identify with having already heard about it and hence, add to their excitement about reading it.
And if you’re feeling a bit stuck between two different cover ideas, you can always create a short video or social media post asking your audience to weigh in and vote for their favorite pick.
They’ll feel helpful and important. Plus, it’s an easy way to start spreading the word that your book will be out soon!
Choosing The Type Of TikTok Videos That Works Best For You
The best way to choose TikTok videos you want to create is to ask yourself a few questions:
- What’s my budget?
- Which of these ideas excite me the most?
- Will I be the one making the videos or will I need to hire this out?
- Do I know how to use video creation software – and if so, which of these videos will I be able to create successfully using the software of my choice?
You can always start with one, but don’t struggle with the process or spend more than you can afford.
If you’re going to be the one creating your videos, become familiar with some of the video editing programs out there. There are several free ones you can try while others may at least give you a free trial. And if you’re willing to hire this out, then choose the one that calls to you the most.
Lastly, remember to have fun with this! So which one do you think you’ll try out first to market your book?