I’m sure we’ve all witnessed just how saturated the digital world is with content.
Everyone wants to be heard and they want their products and services to reach the right audience.
This is why creating content that is both memorable and interesting has become so crucial.
Since most of us simply don’t have the time or attention span to consume as much content as
we’d like, we appreciate content that speaks to us in a way we can relate to clearly and concisely but also offers us helpful solutions.
But what exactly makes content shareable and memorable?
The secret lies in tapping into your readers’ emotions. Whether it’s through humor, visuals, or relatable stories and experiences, connecting with your audience on a heart level will ensure they not only feel as though your content spoke to them directly but they’ll also be inspired to share it with others.
The Power of Storytelling To Understand And Relate To Your Target Audience
Storytelling is one of the most effective ways to craft compelling content that your readers will
This includes your narration and vulnerability. Being transparent allows your audience to feel like
they’re getting to know YOU!
We all appreciate feeling like someone out there can relate to us, so telling your personal stories and sharing your life lessons with others helps to establish a bond. This, in and of itself, is priceless.
I know that when I visit blogs or watch videos, I like to feel as though the person speaking to me understands me. It makes me feel like they have my best interests at heart as opposed to just wanting to sell me something.
In this, I get the sense that the person who created this content wants to be truly helpful. That always makes me feel welcome and helps to gain my trust.
So, now that we understand why it’s so important to relate to our audience, let’s get into some specifics about things like content strategy.
Creating Headlines And Visuals That Capture Attention
While compelling and relatable content is the heart and soul behind the purpose of your blog post, video, or book, it still helps to grab your audience’s attention as soon as possible. This is why things like headlines and visuals matter.
To help you create headlines that stand out, take a moment to peruse through any content you found helpful and see what headlines they used.
Ask yourself things like:
- Out of all the posts I could have read, why did I choose this one?
- What about this title really stood out from the rest?
- What did this headline promise me (and did they deliver)?
- How can I title this post in a way that grabs people’s attention quickly, but is also easy to remember?
Understand that you may only have a moment to tell someone about your post. So think about
your title in a way that if you need to share it quickly, you can do so using a title that’s easy to
remember. This is similar to an elevator pitch.
Keep things clean and simple to grab that initial attention. Then let your content keep them
Along with clean and catchy titles and headlines, visuals can also be extremely helpful.
They not only add color and help to promote consistency in your brand, but they also help to
break up wordy posts and give your reader a quick break in between paragraphs.
You can include images, videos, charts, infographics, and even quotes – and just a couple or so
will work. This doesn’t have to be complicated, but it helps if the visuals directly relate to your
content and helps your reader to see themselves as happy or relieved person in the image
Now, believe it or not, you can even use the same image in different ways in the same post. I have an article that discusses this and includes examples in this post.
And if you have a YouTube channel and create posts out of your video’s content, make sure to cross-reference them. Your video will act as a helpful counterpart to the written content while the video gives them a specific walkthrough about how to apply the information you share.
Plus, if you speak or show your face on camera, it’ll just be another way your audience can connect with you on a more personal level. The face/voice behind the content makes you seem less elusive.
They’ll view you as connecting with them instead of talking at them.
And if you used someone else’s video in your post, make sure to let them know you found it helpful and shared it with your audience. You’ll make meaningful connections with other content creators. This can lead to collaborations, which can be helpful to both of you in many ways.
Plus, establishing connections is a delightful side-effect of being a content creator. I’ve made
friends with fellow bloggers over the years practicing exactly what I just preached and the
rewards have been priceless, both personally and professionally.
We Are Bombarded With Information Daily
To stand out, focus on producing unique and valuable content that speaks directly to your readers.
This is the secret formula for creating memorable content.
When they connect with your message on a heart level, it’ll be easier for them to remember it and they’ll eagerly share it with others.
Everyone enjoys a pleasant and helpful narrative, so always remember to be authentic and relatable. Use interesting and helpful visuals to make reading your content easy and attractive.
And don’t forget to engage with your audience as well. They’ll appreciate the personal touch and feel like you care enough about them to take the time to let them know they matter.