Getting your book discovered by new readers requires a great marketing plan.
And Indie Authors are putting their money in the ‘marketing bucket’ in hopes it will catch a reader and sell a book.
But marketing your book doesn’t have to cost a fortune. In fact, if you keep on reading, you’ll learn the four best places to market your book for free.
#1 Market Your Book On Social Media
This is a no-brainer. Think of social media as a free marketing platform. All it takes is some creativity to craft a post that will engage your readers.
A couple of things that can work…create graphics from quotes off of your book. Share book covers that didn’t make the final cut. This would make a great #tbt or Throwback Thursday post.
But if you want to put some money in your social media marketing plan, you can boost those social posts to reach a larger audience.
#2 Use Your Mailing List To Market Your Book
Your mailing list is THE platform to promote your book because those who have subscribed have a genuine interest in you and your book. The opportunity for leads and sales is already there.
You can add a graphic of the book cover with a button or link to your shop page.
In addition, you can also talk about what it was like during the writing process or talk about the characters of your book.
#3 Market Your Book On Your Website
There’s no better marketing platform then on your website.
Some people are fine with promoting on social media – and there is nothing wrong with that.
But with the ever-changing algorithm, you never know if you’re posts will actually be seen, unless you pay for social ads.
Here are a couple of examples of book marketing on a website…
Add an image of the cover of your book and create copy that includes a call to action statement. In this case, you want readers to buy your book, so use action words like “Buy Now” or “Buy The Book”
Another marketing strategy to blog about your book. Here are a few examples you can blog about:
- A character interview like the one Julien Bradley wrote called A Character Interview With Fan Favorite Mony.
- Blog about things that happened behind the scenes. Share what it was like during the writing and creative process. What struggles you encountered and how you overcame them.
- Share excerpts of your book in a blog post. It could be a few sentences to a hundred-words long to get a readers so interested, they’ll want to buy your book to find out what happens next.
#4 Book Tours
You can also market your book on book tours. Just do a search for upcoming events in your area. The Writer’s Digest wrote a great article titled The DIY Book Tour: How to Organize a Tour Yourself. It’s got some great tips to tour in your area to promote your book.
Or you can create an online book tour on social media. Book Marketing Tools wrote a great article to show you how to set up an online book tour. You should check it out!
That’s A Wrap
I hope these tips to market your book were helpful. If you have anything to add, please share it in the comments section.
Need help with a book marketing strategy? Contact me so we can work on one together!