market your book

4 Effective Ways To Market Your Book

Getting your book discovered by new readers requires a great marketing plan.

And Indie Authors are putting their money in the ‘marketing bucket’ in hopes it will catch a reader and sell a book.

But marketing your book doesn’t have to cost a fortune. In fact, if you keep on reading, you’ll learn the four best places to market your book for free.

#1 Market Your Book On Social Media

This is a no-brainer. Think of social media as a free marketing platform. All it takes is some creativity to craft a post that will engage your readers.

A couple of things that can work…create graphics from quotes off of your book. Share book covers that didn’t make the final cut. This would make a great #tbt or Throwback Thursday post.

But if you want to put some money in your social media marketing plan, you can boost those social posts to reach a larger audience.

#2 Use Your Mailing List To Market Your Book

Your mailing list is THE platform to promote your book because those who have subscribed have a genuine interest in you and your book. The opportunity for leads and sales is already there.

You can add a graphic of the book cover with a button or link to your shop page.

In addition, you can also talk about what it was like during the writing process or talk about the characters of your book.

#3 Market Your Book On Your Website

There’s no better marketing platform then on your website.

Some people are fine with promoting on social media – and there is nothing wrong with that.

But with the ever-changing algorithm, you never know if you’re posts will actually be seen, unless you pay for social ads.

Here are a couple of examples of book marketing on a website…

Add an image of the cover of your book and create copy that includes a call to action statement. In this case, you want readers to buy your book, so use action words like “Buy Now” or “Buy The Book”

Another marketing strategy to blog about your book. Here are a few examples you can blog about:

  • A character interview like the one Julien Bradley wrote called A Character Interview With Fan Favorite Mony.
  • Blog about things that happened behind the scenes. Share what it was like during the writing and creative process. What struggles you encountered and how you overcame them.
  • Share excerpts of your book in a blog post. It could be a few sentences to a hundred-words long to get a readers so interested, they’ll want to buy your book to find out what happens next.
effective ways to market your book

#4 Book Tours

You can also market your book on book tours. Just do a search for upcoming events in your area. The Writer’s Digest wrote a great article titled The DIY Book Tour: How to Organize a Tour Yourself. It’s got some great tips to tour in your area to promote your book.

Or you can create an online book tour on social media. Book Marketing Tools wrote a great article to show you how to set up an online book tour. You should check it out!

That’s A Wrap

I hope these tips to market your book were helpful. If you have anything to add, please share it in the comments section.

Need help with a book marketing strategy? Contact me so we can work on one together!

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  1. Hi Cori, thank you for these ideas. I’m launching my new eBook on Twitter, (updated after 2 years!) and I can use a few of these tips. I’m looking to give it away free the first week and generate reviews on Amazon to get it closer to the top of Amazon best seller for eBooks. I want to carefully time it when I have the time to market it full blast for a week. I’ve also seen some sites that promote for you at a small fee.
    It’s so much work writing the eBook but promoting it is just as much work if not even MORE. Have a great week ahead.

    1. Hi Lisa,

      Congratulations on writing your eBook! I’m so glad these tips were helpful. I think a freebie giveaway to get reviews going is a great marketing strategy. I just did that with a new Pinterest service I’m pushing out this week. I’m hoping the social proof will draw more clients. 🙂

      Yep, I’ve seen some sites that will promote your book as well. And you can add your eBook to Google Play and Google Books.

      Good luck Lisa! And thanks for coming by to read my post and leave a comment!


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