Disclosure: This blog post contains affiliate links to Tailwind. If you decide to try their new SmartLoop feature, I’ll receive a small commish at no cost to you.
If you’ve been preparing your social media marketing strategies for 2019, I’m sure you’re coming across articles that mention Pinterest as being one of the most popular social media platforms. It’s not just a place to find party ideas or get fashion tips. You can also use Pinterest to promote your website or business.
As a matter of fact in a blog post that shares a list of Pinterest stats marketers need to know by Hootsuite, one million businesses are already using this platform to reach their customers.
But if you’re not convinced Pinterest can be beneficial for your business, here is some food for thought.
- drive traffic to your blog
- position you as an authority in your niche
- generate new leads
- increase potential sales
- connect you with your audience and other bloggers/entrepreneurs
Tailwind To The Rescue!
Before Tailwind* came into our lives, we relied on a Pinterest extension or share button to pin content to our boards. But the problem with that was we weren’t really reaching our audience. We’d pin a blog post and move on to the next one in hopes that it would reach our peeps.
It’s a whole different ballgame now.
Like I said in a previous post, if you’re not using Tailwind to boost traffic to your website you are seriously missing out driving traffic to your blog, connecting with new folks and potential sales.
When you use the Tailwind app to schedule your pins, you best believe it will be pinned during the time your audience is pinning away.
And they’re stepping up their game!
Enter Tailwind SmartLoop
Tailwind recently rolled out SmartLoop*. It’s designed to make it easy for you to reshare your best Pinterest pins at the best time to get the most engagement. Even older popular pins are included.
They’ve worked with Pinterest to develop this feature for their users so it’s got their seal of approval.
There are 2 types of SmartLoops you can create, Evergreen and Seasonal. An Evergreen Loop is content that is goes throughout the year. And a Seasonal loop is for just that – seasonal occasions like Thanksgiving and Christmas.
Each month you get up to 250 SmartLoop posts (as a Tailwind Plus member). Each active SmartLoop post counts as 1 pin to 1 board. And you can PowerUp for even more Loops.
To find out how it works, watch this quick video:
Create Your First SmartLoop
Are you ready to create your first Loop? Follow this tutorial to help you set up an Evergreen loop.
From the Tailwind dashboard, click on “SmartLoop” as you seen in this screenshot:
Click on “Create My First Loop”. A video tutorial will pop up. You can watch it or skip it to continue with the loop set up.
Select “Evergreen” from the options.
In the next window, give your new Loop a name, select the default boards and choose when to loop your Pins. When you’re done, click “Add Your Pins”.
In the next window, you’ll see a list of your pins. It’s default setting is to share pins from your website. But if you want to share content from other bloggers, just deselect “Only Show Pins From My Website”.
Filter pins by popular pins by selecting “Most Popular” on the right. On a side note, this would be a good time to make note of pins that aren’t performing well. Maybe a new pic and/or description may be in order.
Back to your popular pins. Click on the pins to select the ones you want to loop. You’ll know which pins are selected when you see a blue highlight around the pin like in this screenshot:
When you’re finished selecting your pins, click “Set Up Schedule”.
Select Your Pins
In the next window, you’re going to choose the option that best describes your new Loop. You can select from Core Content or Niche Topic.
When you make your selection, you’ll see a window appear that shows you the number of times per day Tailwind will pin from your Loop and for how long.
To edit the schedule, click on the “Fine Tune Your Schedule with Advanced Settings” link.
When you’re done, click on “Finish Loop Setup”.
After the setup is complete you’ll notice the purple Loop icon on the schedule to the right. You’ll also get a snapshot of how your Loops are doing, if you want to edit your Loops and tutorials to help you master Tailwind SmartLoop.
Wrapping It Up
So now that you know about Tailwind’s new feature, there is no better time than now to get started. Go on and create your first SmartLoop*.
And if you get stuck, just click on the “Show Me How” link at the top of the page for help.
Finally, tell me in the comments what you think and before you go, I hope you’ll share this post on social media to spread the news about SmartLoop.