How to Create Social Media Content That Drives Engagement

Creating social media posts that will boost engagement is a lot harder than it looks.

You have to find the right topic, pick the perfect image that coincides with the topics and write the perfect copy. Before you know it about 45 minutes (maybe longer) has passed.

Now, imagine if you had to create a post for the handful of social media platforms you’re on. You’d spend half a day on this task alone.

We all want to create the ‘perfect’ social media post that will boost engagement with your audience.

And if you’re a solopreneur like a Virtual Assistant – you know that time is everything. You can’t spend half a day on social media posts – there are other tasks to tackle.

PromoRepublic To Boost Engagement and Grow Your Business on Social Media

I first learned about PromoRepublic when the free version was integrated into the Hootsuite dashboard and it quickly became one of my favorite social media marketing tools. I loved it so much that I upgraded to the pro plan.  And let me tell yah – it’s one of the best investments I’ve made for my business!

And if you’re trying to boost your engagement on social media, you have to check out this tool! By the way, it also integrates with Buffer and it will automatically schedule suggested content for you.

PromoRepublic has created a library of contextual post suggestions that are aimed to connect with your social media fans and followers on Facebook, Twitter, LinkedIn and Instagram.

It’s got everything you need – suggested content with images, an editor to create your own posts, and a calendar. And if we were able to reply to social comments from their dashboard this would be the perfect all-in-one tool!

Now let me tell you about its features.

Boost Engagement With Post Ideas

boost engagement

There literally have thousands of templates in their library and updated with new posts on the regular. The images are eye-catching and some include quality content that you can use as is or edit it to bring out your own voice.

They have premade templates for quotes, special events like “national M&M day”, seasonal posts, Facebook ads, polls, and mini contests.

And they have templates to promote your products or business. Here’s an image of one of the templates I recently used to promote my social media management services.

boost engagement

I just edited the content, changed the image and bam – it was ready to schedule!

They also have templates with pre-written content like this content marketing graphic I’ve scheduled to post on social media this week.

You can share these graphics directly from PromoRepublic dashboard.


There is also an editor section with prebuilt templates or use your own images to create your own social media posts. It’s just like Canva but the difference is the images in the library are all free! You can either download it or use it and schedule it right there.

You can create a post for Facebook, create a Facebook ad, design a Facebook cover as well as a Twitter or LinkedIn post. And they just added images for Instagram that you can post through the PromoRepublic app (Apple & Android).


social media

PromoRepublic also includes a calendar on the dashboard so you can see what you’re posting on each of your social media profiles.

And this is my favorite part, it even gives you suggested content. Here is a screenshot of PromoRepublic’s calendar. You’ll notice the suggested content next to the Facebook icon. on Tuesday, it recommends sharing a blog post. For Wednesday, it suggests an educational post and Thursday, a promotional post. Cool right?


Last but not least, there is also a statistics tab to see how your posts are doing. You can see how many views it received, number of clicks, visits, likes, comments and shares. Plus there is a repost button if you want to share a particular post again.

Other Features

PromoRepublic also offers weekly webinars to help boost your social media presence and engagement with your fans and followers.

And they have great articles on their blog like this one titled How to Find Your Target Audience on Social Media: 10 Tips to Follow.

That’s It!

So that’s all you’ll get when you sign up to PromoRepublic. If you want to try it for free, click this link here.

What tool are you using to create social media posts to boost engagement?

about cori

I help authors save time by taking care of tasks like social media, bookkeeping, and promotional work. In other words, I’m the girl behinds the scenes getting things done while you focus on what you do best: writing!

I have over five years of experience as a virtual assistant, and I’ve worked with Wise Ink Authors since 2017. I understand the challenges and demands of being an author, so I’m here to help you manage your time and meet your deadlines.

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  1. How to Boost Engagement and Grow Your Business on Social Media – Viral Social Pop says:

    […] How to Boost Engagement and Grow Your Business on Social Media via […]

  2. Hi Cori,

    Informative post indeed 🙂

    Hadn’t heard of PromoRepublic, and after reading all that you wrote about it, I’d surely check it out over the weekend, as it does seem to have a lot of features. That’s true – the right image creation can take a lot of time, after which it’s promotion, and if you can have it all under one roof, nothing like it.

    Thanks for sharing. Have a nice, rest of the week 🙂

    • Cori says:

      Hi Harleena,

      Thanks so much for stopping by! I hope you’ve had a chance to check out PromoRepublic! It’s certainly a great tool for us bloggers. I’m loving the weekly webinars to help us grow our business on social media.

      Let me know what you think of the tool – I’d love to hear your thoughts about it. 🙂

      Have a great new week ahead!


  3. Gaurav kumar says:

    Hi Cori,

    After reading your article, I must say that my reading habit always help me to learn new things from professionals.

    I was not aware about PromoRepublic and I will surely try it soon. The tool seems quite helpful.

    Thanks for sharing.

    • Cori says:

      Hi Gaurav!

      The best way to learn and keep growing as a blogger is to read. 🙂

      I hope you’ve had a chance to check out PromoRepublic!

      Have a great week ahead!


  4. Baby Blogger says:

    hi there
    Interesting info, I really need social media booster for the growth of my site.
    Best Regards.

    • Cori says:

      Hi Baby Blogger,

      This tool can definitely help you. They have all kinds of niches and update their library weekly. I hope you had a chance to check them out.

      Have a great week!


  5. Hi Cori,

    Thanks for introducing me to Promo Republic. Gosh it does everything but write your post lol. I like the idea of having all those tools in one place. Most of all I like the way it shows stats. It’s an awesome tool.


    • Cori says:

      Hi Donna,

      It was my pleasure. I couldn’t keep a good thing like this to myself. 🙂

      I’m so hooked on this tool! I can spend hours on there. I hope you had a chance to check them out.

      Thanks for coming by to read this post and for your comment!


  6. […] forward, you’re going to see blog posts like blogging tips, share the latest blogging and social media marketing tools out there, social media tips, email marketing tips, WordPress tips and other topics useful […]

  7. Hello Cori,

    That was an amazing piece. Coming up with a post idea and crafting it to fit my taste takes a lot of time. But at the end of it, it’s worth the stress.

    Thanks for the detailed information on how PromoRepublic works. I don’t use them but I will try it someday.



    • Cori says:

      Hi Emenike,

      Thanks for checking out this post. I know what you mean, I take a long time coming up with the right social media post…this tool really is a time saver.

      I hope you get a chance to check it out.

      Have a great week!


  8. […] can integrate other tools to really boost engagement and grow your blog or business on social media like my favorite PromoRepublic which I’ll tell you about in a […]

  9. Hey Cori,
    Really informative article. I think social media plays an important role in online success. Apart from traffic from search engine, we must pay attention to social media.
    Thanks for sharing this piece of information.
    Have a good one )

  10. Darleen Prangue says:

    That was an amazing piece nice article pls do tell more information on editor Hootsuite

  11. Moss Clement says:

    Hi Cori,

    I was browsing your site for an article to share on social media, then I found this post on “How to Boost Engagement and Grow Your Business on Social Media.”

    The PromoRepublic tool is new to me, never heard of it actually. But it seems to be an All-In-One terrific tool with amazing features. This kind of tool is great for bloggers.

    Thanks for sharing.

    • Cori says:

      Hi Moss!

      Oh my goodness you would love PromoRepublic! They’re prebuilt templates saves a lot of time and they’re constantly adding new templates so it’s not always the same ones.

      I hope you get to try it out!

      Thanks for stopping by!


  12. Isla Sophia says:

    Hi Cori,

    Thanks for the great tips because im working out bound it will going to help me more,
    Thanks for sharing.

    Have a blessed Day!

  13. How To Monetize Your Blog,Where To Find Paid Blogging Gigs And One Piece Of Important Advice For New Bloggers – MakingMoney2BLOG says:

    […] you need to create social media posts that will boost engagement. Here’s an example of one that received a decent response on my Facebook page Not Now Mom’s […]

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