Disclosure: This post contains an affiliate link to Tailwind as a tool to use to market your book on Pinterest. If you decide to sign up for Tailwind, I’ll receive a small commish at no cost to you.
I love me some Pinterest! You can get lost scrolling through all the gorgeous graphics for recipes or tips to grow your blog. But aside from all the yummy recipes and blogging tips, this platform can also be website traffic gold for authors!
If you’re struggling to drive traffic to your website or sell books from Pinterest, keep on reading. I’m going to explain how to set up your account to market your book to your audience and increase sales!
Marketing Your Book On Pinterest
If you’re not Here is a list of just some of the strategies to effectively market your book on Pinterest.
Your Pinterest Profile
Start with your Pinterest profile. First, make sure your Pinterest is a business account. If you’re not sure if you should have a business account, read this post by Later.com called The Beginner’s Guide to Using Pinterest for Business.
Use your name as your username and add a professional pic -avoid using selfies of you at the beach.
Write an attention-grabbing bio with keywords and include a link to your website.
Create Relevant Boards For Your Books
Create a board to promote your books and remember to write attention-grabbing description with keywords. And don’t forget to attach it to an attractive graphic!
For example, take a look at Julien Bradley’s Pinterest board for her books. If you click over to view her board, you’ll notice each pin has a graphic, title, description with keywords and a link.
This board also includes a section for promotions.
Take Advantage of Pinterest Ads To Market Your Book
If you really want to get in front of your audience, take advantage of Pinterest ads.
Here’s a screenshot of how Pinterest ad did last month for one of my accounts. I spent a total of $56.55.
Reach More Fans With Pinterest Tools
Tailwind* is one of if not THE best tools for Pinterest. Not only will Tailwind schedule your pins at the best time, there are also tribes to connect with other authors and get more pins.
To see how it works, take advantage of their trial offer and try Tailwind for free*.
And If You Don’t Have Time For Pinterest – Get Help
The most common reason why people aren’t using this platform to its full potential is “I don’t have time.” One thing is for sure, you have to pin consistently to drive traffic to your website and sell books.
If you need assistance managing your Pinterest account, hire a virtual assistant who offers Pinterest support services to keep your boards updated.
I hope these Pinterest strategies will be helpful with your book marketing plan!