4 Popular And Affordable Merch Ideas For Authors

When it comes to making a living as an author, many people think selling books is the only way to go. However, there are plenty of other options out there for authors who want to make a little bit of extra income. One of those options is selling merch alongside your book.

Selling merchandise is a great way for authors to make additional income. It’s also a great way to connect with fans and give them something to remember your work by.

If you’re looking for ways to make more money through your author brand, check out these affordable merch ideas.


Designing custom t-shirts is a great way to promote your book and get your name out there. Plus, they’re a lot of fun to design and sell!

Here are a few tips for selling t-shirts to promote your brand

  1. Keep it simple – don’t try to cram too much information onto the shirt. A simple design with your book’s title or logo, or your favorite book quote and author name is all you need.
  2. Make it eye-catching – choose a bold font and bright colors that will stand out.
  3. Be creative – come up with a clever design that represents your book in a unique way.


As an author, selling custom bookmarks is a great way to promote your book and brand. By having your own custom bookmark, potential readers can see your name and the title of your book in a store or library. This is a great way to get your name and work out there, and it can also help you build a following of fans who are interested in your work.

Selling custom bookmarks is also a great way to make some extra money. You can sell them at conventions or online, and they make great gifts for fans or people who have just read your work. Check out our shop to have a look at our editable bookmarks!

Coffee Mugs

Coffee mugs are a great way to promote books because they are a practical item that people use every day. When people see an author’s name on a mug, they will be more likely to remember the author and look up their books.

Authors can sell coffee mugs with their book cover on them, or with quotes from their book. They can also sell mugs with their own personal designs. This is a great way to make money, because you can keep all of the profits from the sales!

Tote Bags

Tote bags are another easy and affordable way to get your name and book out there. Plus, they’re practical and people love them!

Here are a couple tips on how to sell tote bags to promote your book:

  1. Start by creating a design that represents your book. This could be anything from the cover of your book, to a quote from the book, or even just your name and the title.
  2. Once you have your design, order some tote bags from a company like Zazzle or Custom Ink. They have great prices and a wide variety of bag styles to choose from.

Designing Your Merch

For t-shirts, mugs, apparel and shirts, check out Spring.

Spring (formally Teespring) is a great place to design merch. And it’s free! They provide everything you need to let your creative side run wild! You can create t-shirts, apparel, mugs, and totes. There’s no need to purchase anything. Make a selection, design your shirt, price it and share it. They do the rest!

Other places you can check out are:

Where To Sell Your Merch

There are plenty of places where you can sell merchandise and make money to promote your books.

One great place to sell merchandise is online. You can set up a website or use a marketplace like Etsy to sell your merchandise. This is a great way to reach a wide audience and promote your books at the same time.

Another great place to sell merchandise is at book fairs and conventions. This is a great way to meet potential readers and promote your books in person. You can also set up a booth at local events like farmer’s markets or craft fairs.

Wrapping Up

In conclusion, selling merchandise is a great way to promote your book. And it’s a great way to get people talking about your book and get them excited about it!

So if you’re thinking about selling merchandise to promote your book, go for it!

Here is a list of popular merch ideas for authors to promote their books. #authors #merch #merchandise #indieauthors #marketing #bookmarketing

about cori

I help authors save time by taking care of tasks like social media, bookkeeping, and promotional work. In other words, I’m the girl behinds the scenes getting things done while you focus on what you do best: writing!

I have over five years of experience as a virtual assistant, and I’ve worked with Wise Ink Authors since 2017. I understand the challenges and demands of being an author, so I’m here to help you manage your time and meet your deadlines.

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