My guest today is going to talk about something very important – a poorly optimized website.
This can affect your site’s traffic as well as conversions.
But, the most important reason to ensure your site is optimized is for your visitors and my guest today is going to share the 12 warning signs of a poorly optimized website so you can avoid these mistakes for your own blog. Here we go…
Is your website really adequate? Is it converting visitors into customers? Let’s be completely honest here, are you truly in love with it? If you even had the slightest hesitation in mentally answering those simple questions, well you may want to check your website out again.
In today’s article, we’ll discuss the signs of a poorly optimized website so that you can avoid making the same mistakes on yours.
#1 Loading Speeds
If your website is loading slow, that’s the first thing you need to correct. Numerous studies show that Internet users are very impatient and leave the website if it takes more than two seconds to load. Fix this mistake by implementing a caching service and consider using a CDN to deliver your images and script files. Be sure to also optimize the images for the web before uploading them to your website.
#2 Too Many Typefaces
Using too many fonts on your website not only adds to your page loading times, but it can also make your content hard to read and leads to brand confusion. It’s best to use the same fonts as you use on your other marketing materials which are a part of your brand identity. Limit the choice to only two or three fonts and avoid using illegible fonts such as calligraphy or script fonts for the main portion of your text.
#3 Images That Are Too Big in Size
We mentioned briefly that images need to be compressed before uploading them to your website. The reason behind this is simple – if your images are too big, your website will load slowly which can severely hurt your visitor’s user experience. Similarly, if you upload the image at the original dimensions but your content area is not wide enough, the image will appear cut off which is another big no-no. Make sure your images are not only sized to proper dimensions but also reduced in size. You can also try using a lazy loading method which loads your images only when the visitors reach them as they scroll down your website.
#4 Non-Responsive Design
Long gone are the days of PCs being a keyboard tapped into stadium sized mainframe. The PC isn’t dead, and it’s not dying, but it isn’t being used as often as it once was for our daily information consumption routines. Instead we are using tablets and our phones, and we may even be using our smart watches soon enough to browse the web to suit our needs. This means that everything must be mobile friendly. Including your website, and everything you have on your website; like your email opt-ins, popups, and exit intent popups. As a simple test, go to your website and then reshape your window, if your website doesn’t rearrange itself to fit properly and shows you scroll bars on your browser; it’s time for a new website.
#5 Too Many or Broken Links Is A Sign Of A Poorly Optimized Website
Another common and easily fixed problem is the links you decide to have on your website. Having too many links can be a bad thing. Having broken links is worse. If everything on your website is a link to somewhere and not a directory listing, then you have too many links. On the other hand, broken links can be fixed. Usually this is a manual retrieval of the link and correcting it in your editor. The bigger issues arises when what you are linking to is no longer there. There’s even a tool out there that will showcase which links are broken for you.
#6 An Outdated Design/Layout Is A Sign Of A Poorly Optimized Website.
While you were checking for broken links, when was the last time you did any kind of changes to website? If you can’t remember, then it’s most likely time to give it a fresh look. We’re not advocating for you to change themes or appearances every other day, but if what you have no longer has any support for it, then it’s time for a change. A fresh look tends to give a new perspective and can be a great way to have a grand re-opening.
#7 Over and Under SEO Optimization
If you looked online for ways to make money, then you have probably seen the term SEO. Search Engine Optimization helps get your website indexed in the proper way. However, it’s very possible to overdo it, and do it incorrectly. Stuffing articles with specific keywords may seem like a good idea, but unless it actually occurs naturally, Google will know. In the effort to make content king, Google made strides to keep articles index because of their relevance. Stuffing super cheap houses into a post about apartments isn’t relevant, while mentioning it in a housing article does a better job.
#8 No Concise Hierarchy
When was the last time you went to an all you can eat buffet? Ever want to have a pinch of everything they had but didn’t know where you wanted to start? If your website acts the same way, you’re in trouble. While having a unique or innovative way to navigate your site is grand, not having some kind of intuitive structure to it is bad. The navigational menus should have an easy way for people to go poking at your buffet, with ways to help those who don’t know how to start.
#9 Doesn’t Provide a Sense of Trust
Building trust online is a lot harder than in person. If your website doesn’t instil a sense of trustworthiness, then you won’t either – is the general consensus. It’s not that hard to instil trust when you can get some nice referrals from outside sources, testimonials from your prior clients, or even a decent review.
#10 Lack of an Author Bio
No, we don’t mean your life story, with all its trials and tribulations. We mean a snapshot of what we can expect from you, and a little horn tooting. This is often absent on business websites, and unless you’re Sony, Samsung, or even Mitsubishi, we want to know more about you. More specifically, most of your visitors want to know what your product can do for them or how can your service improve their lives.
#11 Over and Under Done Aesthetically
Making your website look appealing is not only natural but it should be one of the main goals for every website owner. However, it’s just as easy to go overboard with embellishing it as it is to leave it looking completely bland and boring. As business owners, we might be tempted to use the DIY approach. However, more often than not we wind up with a very bad looking website. Consider purchasing a professionally designed template or hiring a designer to do the job for you.
#12 Provide Contact Information
How can someone reach you if you have no way to be contacted? Not only does omitting your contact information eliminate every chance of potential customers getting in touch with you, it also comes off as suspicious. And that leads to the distrust factor discussed above. Always make sure to include your contact information. Or at least provide visitors with a contact form they can use to reach out to you.
Final Thoughts About A Poorly Optimized Website
A poorly optimized website can make or break your business. Don’t let that happen to you. Use the list above as your guideline of things to avoid on your website to ensure your website and your business success.
I hope these SEO tips in this post will help you optimize your blog. If you have any questions about SEO, feel free to post it in the comments section below and we’ll get them answered for you.
So tell me, Is your website optimized?
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