The One Tool Indie Authors Need To Boost Traffic To Their Website

Disclosure: This blog post contains an affiliate link to a tool to help boost traffic. If you decide to sign up for this product/service, I’ll receive a small commish at no cost to you. 

So you started a blog. And now that the fun of setting up your website is over, it’s time to roll those sleeves up and get to work.

There’s one thing (at least it has been in my experience) that indie authors want. That’s driving traffic to their website and fast.

It’s like you want the traffic to start flowing to your website like yesterday, right? I mean, let’s be real. Without traffic, you can’t build a community and you can’t sell books.

I know the feeling.

When I launched this blog some a couple years ago, I was anxious to bring traffic like it was no nobody’s business.

There is one tool indie authors should be using to boost traffic to their website, and that’s Tailwind*.

I started using Tailwind a couple of years ago to pin posts to my Pinterest account for this website. It boosted my following and engagement so I knew it would work its magic for indie authors.

My Client’s Stats

To show you how Tailwind’s been workin’ for one of my clients, here’s a look at her Tailwind stats for the last 7 days.

As you can see Tailwind is definitely working its magic! And here is how Tailwind helped with my client’s Pinterest stats:

The Game Plan

Here are the top three things we’re doing to see these results:

• Joining Tailwind Tribes that’s aligned with her niche. In this case it’s career moms, women in leadership roles.
• I also set up a SmartLoop of her blog posts.
• And we’re repurposing content by creating a new graphic and new copy for older blog posts.

Set Up Your Tailwind Account To Get The Best Results

So let me tell you to set up your Tailwind account in order to reap the benefits of this tool.

First, completely set up your account and update your boards according to Tailwind’s recommendations. There is a ‘complete your account’ section on the dashboard. When you click on ‘see all suggestions’ you’ll get a window like the screenshot below that tells you what steps to take to maximize every opportunity on Pinterest.

For instance, for my cori_rams account Tailwind suggested I integrate Google Analytics, select an industry for my account and connect my Facebook account to give my brand more exposure.

Another thing I did was set my pinning schedule according to their suggestions which is based on when our audience is most engaged on Pinterest.

And they make it easy for you to do too. All you have to do is look at the ‘Your Schedule’ section in the dashboard and you’ll see the time-slots Tailwind suggests. All you have to do is click on the plus sign and that’s it.

The only downside to this is that we only get so many pin submissions per month and limited to joining 5 Tribes. But they do offer Tribe PowerUps in case you’d like to join more tribes than we’re limited to.

Free Tailwind Courses and Webinars To Boost Traffic

If you’re struggling with Pinterest, Tailwind has got you covered. They have free courses and webinars to help you learn the ins and outs of Pinterest and how to come up with the perfect marketing strategy.

And I tell yah, with the right strategy, it’s all but guaranteed to boost traffic to your website!

Tailwind has courses and webinars to help you with in your Pinterest marketing strategy. Here is a sneak peek of the courses you can enroll for…

How To Plan A Pinterest & Instagram Visual Marketing Strategy – you’ll get 10 steps that go into developing the right strategy for Pinterest and Instagram.

Pinterest Marketing With Tailwind – this course will show you how to marketing your business on Pinterest with Tailwind.

Tailwind’s free webinar will show you how to save time on Pinterest and maximize growth. Here’s a what you’ll learn:

• Build a content strategy with your top performing Pinterest boards, pins, and recommended time slots.
• Schedule multiple pins at once from any site with our desktop Scheduling Extension, iOS Mobile App, and bulk upload.
• Schedule pins directly from Pinterest.
• Shape your editorial calendar with simple Drag-and-Drop control and recommended times to pin.
• Track repins, comments, followers, virality, and engagement of your profile and boards over time.

Try Tailwind For Free

I”m sure after reading this you’re going to want to try Tailwind so that it can work its magic for your website.

Right now you can try Tailwind for free*. The trial includes 100 Pinterest Pins and/or 30 Instagram posts as well as 5 Tribes to join with 30 Pinterest pins to submit to your tribes. That is pa-lenty to give you time to try it out and decide if you want to keep using it.

The upgrade isn’t expensive either – only $14.99 per account and I tell yah it’s totally worth it!

And There You Have It

So those are the things I did on Tailwind to boost traffic to my website. And if you’re needing a boost to your site, I sure hope you found this blog post helpful.

Now let’s chat!

Are you currently using Tailwind to drive traffic to your website? Tell me how it’s going for you and what your favorite feature is in the comments below.

And before you go, I would really appreciate it you’d share this post on social media to help other indie authors who might be struggling to get traffic from Pinterest.