No matter your business, it’s vital you have a blog on your website. A company blog is a fantastic form of content marketing. This could set you head and shoulders above the competition. Not to mention that it can make all the difference when it comes to building loyal customer relations.
Of course, to feel real benefits, you’ll need to post content on a regular schedule. Then once your visitors know your posting days, there is a chance they will come to see your posts each week. And, this is a fantastic way to keep your company in their minds. Yet, even missing just one week of posts could be enough to undo the hard work you put in.
That’s why many businesses make writing content a staple of their work week. Some even have a few posts set aside to upload automatically. This is a fantastic way to keep your posts consistent and reliable no matter what. And, if you aren’t convinced it’s worth your time, consider these three reasons why it might be.
Glide Over These Obstacles By Automating Your Blog Posts
No one ever said running a business was easy. But, by scheduling preplanned posts, you can avoid that last-minute rush when you remember. Instead, the post will go online without your even needing to think about it. That frees you up to worry about all the other stuff on your to-do list, while still giving your readers what they want – your content!
Here’s a look at some obstacles you can overcome by automating your blog posts.
Your Workload Can Skyrocket
Though crucial for a successful business, your blog content can be another obstacle for you. It may generate leads and create meaningful relationships, but it doesn’t transfer straight to sales.
Such as it is, putting other work on hold to take care of this would be crazy. So, when you have a busy week, what do you do?
It’s not like you can just put blogging aside. Remember, even one missed upload could undo your hard work and lose your readership.
Miss a whole week of posts and your stats will take a hit for it. But as long as you have content scheduled on autopilot, you’ll still have an online presence no matter how busy you are in other aspects of the business.
Your Systems Could Go Down
Every business should have backup systems on hand. Some companies like Spectrumwise to ensure computers are safe and reliable. But, security breaches and technical crashes could still stop you from getting online.
This is bad news for obvious reasons and can set you back in many aspects of business. But, by ensuring your posts still get shared on social media, you can at least keep on top of your marketing plan. And, given that you’ll have a lot of other things to catch up on when you’re back up and running, automation could be a real lifesaver.
You Could Forget
Okay, raise your hand if you there has been a time when you have forgotten to share your content? I got mine up!
Forgetfulness is probably to biggest obstacle a blogger faces. And when you’ve got a lot on your plate there’s every chance that, some weeks, you’ll forget all about the need to share your content.
You’re only human, after all, and when you have a fair amount of things to do, it’s only natural something slips between the cracks.
That’s why many bloggers make writing content a priority. Some even have a few posts set aside to upload automatically. Something I have yet to master but I’m not giving up!
Automating your blog posts is a fantastic way to keep a consistent posting schedule and continue be a reliable resource to your audience no matter what.
And, if you aren’t convinced it’s worth your time, consider these three reasons why it might be.
Over To You
There are plenty of automation tools to help you keep a consistent posting schedule. All it takes is a moment or two to get through them and decide which one is best for you.
Now let’s chat. Can you think of other obstacles that could hold back a business or blogger? Share it with me in the comments below.
One last thing before you go, I would really appreciate it if you’d share this post on social media.