As a writer, you need to be relatable to someone. You need them to identify with your words, and to want to see more from you in the future. Indeed, it’s the very basis of establishing a reader base – you want people to want more from you, as it helps to fuel your inspiration, and proves there’s a place for your writing in the online world.
But before all that, it’s a good idea to determine your relatability. Of course, based on all the good responses you’re receiving now, you might be feeling like you’ve got a worthy career ahead of you. And because of that, you’re going to want to be sure you’ve got what it takes to excel on a platform that’s saturated with written content all vying for attention. So, without further ado, here are a few key questions to ask yourself about your writing right now.
Do You Have The Right Tone As A Writer?
First thing’s first: do you have the right tone in your writing? When you’re trying to reach someone similar to you, with the same thoughts and opinions, and you’re trying to engage them in your content, you need to have a certain way of saying things.
You need to be able to come across in the right fashion; maybe it’s down to earth, maybe it’s clinically professional. Either way, when you know your audience, you’ll be able to suss out the way they want to hear from you, and that’ll make being relatable a lot easier.
But how do you make sure you’re using the right tone? Well, as we mentioned, it’s all about knowing who your audience are, and what they enjoy reading online. Using a combination of website analytics and personal feedback from your readers themselves, it’s a lot easier to work this out than you may have first thought.
Do Your Readers Get Involved?
When you’re finished writing a post, and you’re sure it’s a good one and you can’t wait to see what people say, are you always a bit disappointed when you post it and it seems like nothing happens?
If so, there may be a few things you’re doing wrong here, but most of all, you’re not allowing your readers to get involved. And as such, you’re coming across far less relatable than you’d like to be.
After all, calls to action exist for a reason! Whenever you finish a post, and you haven’t asked your readers to leave a comment or tell you what they thought, they are far less likely to actually engage with you. Whether this is getting you down or not, you’re going to want to add a few more piercing, answerable questions at the end of your posts, to make sure your readers know you want to hear from them. And it certainly isn’t hard to write a good call to action either!
Are You A Creative Writer?
Creative writing deserves a whole other post of its own, but it’s also a good point to bring up here. So, ask yourself: how creative am I when I write? Sure, this is an abstract and subjective notion, but there are a few rules you can use to determine it in general.
Say, instead of just going through the mechanical motions when you write, are you able to come up with good metaphors to sprinkle throughout your piece? Because if you can’t, you may be turning visitors away at the door, because your writing just doesn’t speak to them. Ultimately, they’re finding you a bit boring, and no writer wants that!
Similarly, are you able to take new and interesting angles when you’re writing about a popular topic that seems to be on every other blog under the sun? If you can, you’ll have a real relatable edge! Let’s explore this idea in a little more detail below:
Do You Write About Relatable Issues?
Once you know who your audience is, you need to be able to identify with them on various levels. Most importantly, you need to be able to write about the same issues they experience in their own life – we band together a lot easier when we’re all in the same troublesome boat and need a bit of help. It’s what naturally draws the eye in the first place, and ensures you’re creating content that’s both attention grabbing and satisfactory once someone reaches the end of the page.
For example, if you’re a lifestyle blog and you want to start writing about health and fitness, you need to be sure your work has both the right tone and the right content. So if you’re not a Personal Trainer with your own business, it can be hard to strike the right tone and style with a general ‘workout tips’ post.
Of course, there’s nothing stopping you from writing this, but you definitely need to have a personal edge to it; take a different angle and write about what works for you, specifically, during workouts, and share it with others. Similarly, if you’re a non glasses wearer and you want to let people know how to get a pair of glasses easier, it might be a good idea to have someone guest post in your place. All in all, there are so many ways to put your own little spin on something!
Your Writing Needs To Be Relatable
That really is the full and final takeaway here! And naturally, being a relatable writer can be hard. You have a lot of learning to do, and a bit of experience is needed. But the more you write, the easier this becomes!
Make sure you’re constantly reevaluating the way you write and what you write about, because it’ll help your blog to grow in an organic manner that will definitely be pleasing. Find your audience, write for the two of you in tandem, and kill the two birds of better flows of traffic and engagement rates with just one simple stone!