Disclosure: This post contains an affiliate link to Elfsight to use their widget tool creator to add Amazon Reviews to a website. If you decide to sign up to use this tool, I will receive a small commish at no cost to you.
A while back I wrote a blog post about the eight things that should go on the homepage of an author website. Like a welcome message, social media buttons, and opt-in form for your mailing list.
But of all of those elements, there is one important element you definitely want to display and that is social proof.
Sprout Social defines Social proof as the concept that people will follow the actions of the masses. The idea is that since so many other people behave in a certain way, it must be the correct behavior.
When you display social proof, it builds your audience trust. It adds credibility to your brand. And it helps your audience with their buying decision because one person’s opinion affects another’s buying decision.
One example of social proof is placing reviews on your website. If you’re a published author, it’s highly likely you have listed your book on Amazon. It’s also likely your book will have some reviews. So why not show those off on your website?
In this post, I’m going to show you how super easy it is to add Amazon reviews to your website.
Follow along with the tutorial below!
How To Add Amazon Reviews To Your Website For FREE!
For this tutorial, I’m going to show you how I added the widget tool to a client’s website.
First, go to Elfsight.com* to create a free account. This will allow you to set up one widget for one website. If you want more than one widget, check out their affordable pricing plans.
After you do that, you will be redirected to the dashboard that looks like this:
Under Explore Other Applications, click on the Reviews tab then scroll down and hover your mouse over Amazon Reviews and click the blue Create Widget button.
That’s going to bring up the application editor.
Give your widget a name. Next, select a template from the options on the left. Remember, you’re using the free version of this tool so options might be limited.
When you decide on a template, click on “Continue With This Template” located below the templates selection.
On the next page, paste an Amazon URL in the box then click apply. If there are any reviews, it will appear on the right side.
You can also filter the reviews by rating, name, keywords. Sort by most recent. Customize the heading and even change the language.
On the Layout tab, you can adjust the size and change the list settings.
Click on the Review Tab to set the style and what elements to display.
Finally, the Style tab allows you to change the color scheme, fonts and add custom CSS.
When you’re finished click Save at the top right. That’s going to bring up the code you will copy and paste to your website in an HTML section.
How To Add The Widget Code To WordPress Website
To add this code to your WordPress website. Open up the page or post you want to add the code to.
Click the plus sign to add a Custom HTML block then paste the code there. Update the page or post and that should do it!
You see, easy peasy! I hope you found this tutorial helpful. A video of this tutorial will be out soon!
Don’t forget to create a free Elsight account* to keep track of the widgets you create.
Happy widget making!