email marketing tips for authors

7 Simple Email Marketing Tips For Authors

If you’re an author, you know how important it is to market your books. After all, you’ve put in the hard work of creating your stories. Not to mention having them edited, and choosing great covers. And maybe even having some book mockups made.

You’ve listed them for sale on places like Amazon and perhaps you’ve even used (and benefitted from) some of the marketing tips I shared in this post.

You also have a fabulous website that showcases your work. Your fans have signed up for your email list. And now it’s time to figure out how to best communicate with (and market to) them.

If you’re unsure about the best ways to reach out to your audience, I’ve got you covered. Read on to learn some easy-to-follow tips and ideas about what type of content to send to your subscribers.

Email Marketing Ideas You Can Use Right Now

There are several types of emails that authors can send to their subscribers, depending on their goals and the preferences of their audience. Here are some examples:


A regular email that is sent to subscribers. Typically includes updates on the author’s latest work, news and events, and other information that may be of interest to readers.

New Release Announcements Email

An email is sent to subscribers to let them know about a new book or other release by the author, including information about where to purchase it.

Exclusive Content

An email that provides subscribers with exclusive content such as bonus chapters, behind-the-scenes information, or other exclusive material related to the author’s work.

Promotions And Sales Email

An email that announces a limited-time promotion or sale for the author’s books, audiobooks, or other products.

Surveys and Polls

An email that solicits feedback from subscribers on topics such as book ideas, cover designs, and other aspects of the author’s work.

Personal Messages

An email that provides subscribers with a more personal message from the author, such as a thank you note or an update on the author’s life or writing process.

Collaboration Announcements Email

An email that announces a collaboration with another author, artist, or professional in the industry to provide joint services or products to subscribers.

Keeping Your Audience Engaged

Overall, the key is to keep subscribers engaged and provide them with valuable content, while also promoting the author’s work in a way that feels authentic and not too pushy. With the ideas mentioned in this post, you should have some fun content to create to keep
your readers interested in what you’re up to, and looking forward to hearing from you. Which ideas spoke to you the most? What have you tried? What haven’t you tried yet? I’d love to hear about it in the comments section below.

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