6 Free or Inexpensive Book Marketing Ideas

As an author, book marketing is one of the most important things you can do to sell your book. By getting the word out about your book and reaching potential readers, you’re more likely to find success.

There are a number of ways to market your book, including online promotion, social media marketing, and even old-fashioned print ads. No matter what method you choose, getting the word out there is essential.

With so many books being published every day, it’s more important than ever to make sure yours stands out from the crowd. Book marketing can help you do just that and ensure that your book has the best chance possible of finding success.

Let’s get to it!

Book Marketing Ideas

It’s no secret that marketing a book can be difficult and expensive. However, there are a few book marketing ideas that authors on a budget can use to get the word out about their book. By utilizing the strategies you’re about to read, doing some research, and being creative, you can successfully market your book without spending a lot of money.

Use Social Media

With platforms like Facebook, LinkedIn, Instagram and TikTok, you can reach a wide audience of potential readers.

Here are some tips on how to use social media to market your book:

1. Create a social media account for your book. This will help you promote your book and connect with potential readers.
2. Use hashtags to reach a wider audience. Hashtags can help people find your content who wouldn’t otherwise know about your book.
3. Engage with your audience and other authors. Comment on relevant posts, share interesting articles, and start conversations with other users. This will help build interest in your book.

Leverage Your Email List

A mailing list can be a great way to connect with potential readers, build buzz for your book and generate sales.

You can use a mailing list to promote your book in a number of ways, including sending out advance reader copies, running contests, offering discounts and sharing sneak peeks of your book.

Make a Book Trailer

A book trailer is a short video that promotes a book. They are typically one to two minutes long and can be used as a marketing tool to generate interest in a book. Here are some tips on how to make a book trailer for your book:

1. Keep it short and sweet. A book trailer should be no more than two minutes long. Any longer and you risk losing the viewer’s attention.
2. Make it visually appealing. Use high-quality visuals and graphics that will grab the viewer’s attention.
3. Use an attention-grabbing headline. Your headline should be catchy and make the viewer want to watch the trailer.
4. Highlight the best parts of the book. Don’t give too much away, but showcase what makes your book special and worth reading.

FlexClip wrote an article that has a list of free book trailer creator tools.

Set Up A Book Tour

A book tour is a great way to market your book and connect with potential readers. By planning a tour and inviting people to attend your events, you can create excitement for your book and generate word-of-mouth buzz.

Book tours can be customized to fit your needs and budget, so there’s no need to break the bank to make them successful. With a little creativity and planning, you can ensure that your book tour is both enjoyable and effective.

Utilize Goodreads

Goodreads is a social networking site for readers and writers. It’s also a great place to promote your book. Here are some tips on how to use Goodreads to promote your book:

1. Create a Goodreads author profile. This is a great way to connect with potential readers and tell them about your book. Make sure to include a link to your book’s purchase page on your profile.
2. Add your book to Goodreads. This will help potential readers find your book and learn more about it. Be sure to include an enticing description and some good reviews.
3. Connect with other authors on Goodreads.

Set Up A Website To Promote Your Book

One of the most important things you can do to sell books is to have a great website.

Here are some tips to remember when setting up a website:

1. Make sure your website is mobile-responsive and professional looking. Readers will judge your book by your website, so you want to make sure it makes a good impression.
2. Use social media to drive traffic to your website. Post links to your website on your social media accounts and make sure to include a call-to-action, like “Click here to buy my new book!”
3. Use powerful SEO techniques to make sure your website comes up when people search for keywords related to your book. This will help more people find and visit your site.

Wrapping Up

These book marketing ideas are sure to help you sell more books and reach a wider audience.

If you need help marketing your book, contact me so we can work together in building a buzz for your book!