Have you ever come across a blog post and some kind of blogging term or acronym like SERPs pops up and you have no inkling as to what that means?
Been there, done that plenty of times!
I remember how clueless I was about a lot of blogging terms when I first started. I’d be reading a blog post about a particular topic such as how to change something in CSS. I would stop to go find out what CSS was.
Does that sound familiar?
When you start a blog there are a lot of blogging terms you have to become familiar with. And I’m about to help you out with the learning curve!
Instead of wasting hours searching for the most common words or acronyms used in the blogosphere, here is a list of 53 blogging terms you want to become familiar with.
A/B Split Testing – also known as split testing – it’s comparing two versions of something (web page, headlines) to see which one performs better.
Affiliate – someone who has an online presence like a blogger or influencer who partners with a company to sell their product or service.
Affiliate Marketing – a relationship between an advertiser and a publisher (blogger, influencer) in which the advertiser pays the publisher to promote their product or service.
Anchor Text – the clickable text in a hyperlink.
Blog (short for weblog) – it’s a website or webpage that is regularly updated with content.
Blog Post – a form of content or other media like video that’s written on a web page of a website.
Blogosphere – a term that describes all the blogs on the internet.
Bounce Rate – is the percentage of visitors to your website and navigates away your site after viewing only one page.
CMS – this stands for Content Management System. This is the platform where you update your blog. The most popular platforms are WordPress and Blogger.
CSS – this stands for Cascading Style Sheet. It describes how the HTML elements will be displayed on a computer screen or other media.
Click Thru Rate – is the percentage of people who visit a website and clicks any text linked to an ad or other web page.
Configure – means to shape or put something together such as the settings of a plugin so that it functions correctly.
Content Marketing – a type of marketing that includes creating and sharing of content such as videos, blogs, and social media posts that does not necessarily promote a brand but meant to educate and spark conversations.
DoFollow – this is an HTML code used to give search engines permission to ‘crawl’ certain links. In the blogging community, it’s also known as ‘link juice’.
Email Marketing – means to send an email to a group of people who signs up through an opt-in form on your website. It’s used to promote your content or a product or service created by your or of an advertiser.
External Link – is a hyperlink that points to another web page on another website.
FTP – this stands for File Transfer Protocol. It’s a client-server protocol for transferring, uploading and downloading files between a client and computer network.
Gravatar – this stands for Globally Recognized Avatar. It’s your little picture that appears when you interact on a website like leaving a comment.
HTML – this stands for Hypertext Markup Language. It’s the coding used to display certain elements on a document or web page.
HEX Code – the real term is Hexadecimal Value. This is a color code used in HTML to display a web page. For example, if you want the title of your site to be black the code would be #000000.
Host – this is also known as web hosting. It’s the company that gives you the space to house your website and maintain your files.
Hyperlink – this is the clickable content of a web page that points to another web page on your website or another.
Influencer – an individual who has a large following and can influence their buying decision because of the relationships they’ve built with them.
Influencer Marketing – a type of marketing brands use people with a large following to promote their product or service.
Internal Link – clickable text that points to another web page on your website.
Keyword – a word or group of words that defines what your content is about.
Link Building – is the process of gathering quality links from other websites to yours.
List Building – a type of marketing campaign to get people to opt-in to your mailing list with their email address.
Meta Description – a snippet of about 300 characters used to describe the content of a web page.
Meta Keywords – is a specific type of meta tag in the HTML code of a web page that tells search engines what the topic of the page is about.
Meta Tag – is a snippet of text that describes the content of a web page.
Niche – used to describe the specialty of a website.
NoFollow – this is an HTML code that tells search engines NOT to ‘crawl’ to links with this attribute.
Organic Traffic – means to receive traffic to your website without having to pay for it such as pay per click ads.
Pageviews – measures how many times someone visits a web page on your website.
Pay Per Click – a form of internet marketing in which an advertiser pays a fee each time someone clicks on their ads.
Permalink – it’s the URL of a particular blog post or page of a website.
Pingback – it’s the notification an author gets when his or her article has been linked to another website.
Plugin – it’s a piece of software that contains a group of functions that can add new features to a WordPress website. For example, if you wanted to add a shop to your website you would use the WooCommerce plugin to set it up.
RSS – stands for Really Simple Syndication that allows subscribers to get continuous updated content from their favorite sites.
Rich Anchor Text – clickable content that contains your focus keywords instead of using general content like ‘click here’.
SEO – stands for Search Engine Optimization. A method in which different strategies are used to get organic high search results rankings and traffic to your website.
SERPs – in the blogging world this stands for ‘search engine results page’. Just don’t get it confused with State Earnings Related Pension Supplement.
Sitemap – it’s a directory or index of your website pages that makes it easy for visitors to find content on your site.
Slug – the piece of a URL that describes a particular blog post. For instance, the URL https://www.corinaramos.net/blogging-business – ‘blogging business’ will be the slug for this blog post.
Spam – a form of unsolicited advertisement. In other words, it’s like the advertising email you did not ask to get.
Sponsored Post – content that is intended to promote a product or service with the goal to encourage readers to purchase that product paid for by the brand or company.
Tagline – a short phrase or sentence used to explain your website or blog is about.
Trackback – it’s another method that allows one website to notify a website owner when one of their articles are linked on another website.
Typography – the style or appearance of numbers, letters and symbols to make your content readable. In other words, it’s picking out a font style.
URL – this stands for Uniform Resource Locator. It’s the address of a page or blog post for content that can be located on the web. For example, the URL for this blog post is https;//www.corinaramos.net/53-blogging-terms/.
Widget – an interchangeable section of your website used to add certain features on your website. For example, a section for your recent blog posts or an image slider.
XML Sitemap – is a file especially designed for search engines that lists all the links to your website. Unlike a sitemap, XML sitemaps are submitted to the webmaster tools to crawl a website.
So those are some of the commonly used words and acronyms in the blogging world.
I hope you found this post helpful. If there is a word or blogging term you’re not sure of, let me know in the comments below!
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