Whether you are trying to grow your youtube channel or starting an online store, social media proves time and time again to be your brand’s best friend. This is due to the simple fact that it can help boost your brand’s reputation. And when you provide value to your audience, your earnings can to grow considerably. However, unless you are a digital marketing pro, it can be hard to know whether or not you’re making the most of your social media accounts.
With that in mind, here are five social media secrets (and tricks) that you can use to up your socials game, boost your online presence and reach a global audience.
Secret #1: Your social media username is more important than you think.
When it comes to social media success, your username often plays a much bigger role than you could initially imagine. After all, it is usually one of the first things a potential follower will see. So it must be engaging and relevant to the kind of content you produce. Furthermore, it is also important that your username is memorable so that followers can quickly locate your account if you aren’t showing up in their feed. Overly complicated or lengthy names mean that your account may be harder to find.
Thankfully, if you feel as though you’ve made a mistake with your social media handle or are rebranding, you can change your username at any time. You can find out more about the importance of a quality username and how to change it here: https://macpaw.com/how-to/change-instagram-name.
Secret #2: Captioning videos will improve your engagement.
If you’re going to be posting videos on your social media platforms, it’s important that you used closed captions. Not only does this help make your account more accessible, but it can also improve your viewing figures. This is due to the fact that most people scroll through social media with the volume turned down. Most likely they’ll skip over videos that aren’t captioned and won’t know what’s going on. Thankfully, many apps are now incorporating automatic captioning features into their software. But you can always caption it manually after recording.
Secret #3. You need to engage with your social media feed.
Each social media platform uses a different algorithm, which affects how often you may appear on someone’s feed or in their suggestions. If you want to make the algorithm work for you, you need to ensure that you actively engage with other social media accounts as opposed to simply posting and hoping for the best. For example, if you spend some time browsing other accounts (leaving likes and comments) or responding to stories before posting, you will likely receive higher engagement when you choose to post.
Secret #4. You need to know your audience in order to reach them.
If you are going to pay to promote your social media posts, you are given a variety of different options. For example, you can choose to promote them to certain demographics or age groups.
However, this means that you need to have a clear understanding of your audience from the word go. Otherwise you will be paying for your posts to be promoted to the wrong people. And that means the promotions will not turn into followers. For example, if you are running a gaming channel, you need to ensure that your posts are targeted towards gamers.
Furthermore, gaining a deeper understanding of your audience means that you can continue to produce expertly-tailored content that you know they will love.
Secret #5. When you post on social media matters.
In the world of social media, consistency is key. This means that the easiest way to boost your following is to post consistently without overwhelming your followers with hundreds of posts in a single day. However, timing is also important. For example, you are likely to receive more engagement on a particular post if you upload it when people are most likely to be on their phones or browsing through social media (i.e., around lunchtime or in the early evening). Take some time to study your analytics. Figure out when you receive the most engagement – and then begin scheduling your posts to go out at this time.
Wrapping It Up
In short, there are various steps that you can take in order to ensure that your social media accounts work for your brand or company. When these tricks are applied correctly, you can turn an average social media account into a great one. And that can boost your followers significantly.