Ever since the pandemic struck life has been sort of been put on hold. Restaurants have limited capacity. So do sporting and concert venues. There are no more social gatherings with family and friends.

Businesses can’t drive customers to their store/shop with sales promotions. And for authors, that means book events are put on hold.

I think it’s safe to say we don’t know when things are going to get back to normal. So having an online presence is especially crucial nowadays. And for authors who want to sell books it’s like 911 crucial.

There is a way to keep your online presence buzzing.

To keep your author brand on the minds of your fans and readers, here are three things to do on the regular to boost your online presence.

Engage On Social Media To Boost Your Online Presence

This is the number one rule for keeping your online presence buzzing – engage with your fans and followers on social media.

You can do that by creating content that will spark a conversation.

Some great examples are asking questions like:

• What are your reading right now?
• Who is your favorite author?
• What is the best book you read recently?

You can also have fun and ask questions like:

• What is one job your would be terrible at?
• If you had a theme song, what would it be?
• Do you prefer reading in print or digital?

A couple more examples of engaging with your fans and followers is replying to blog post comments and replying to emails. If they are taking the time to reach out to you, you should do the same for them.

Promote Your Book

Remind your readers about your published books by promoting them on your author website and social media.

Here are a few examples:

• Write blog post about the characters of your book
• Create graphics with quotes from your book
• Do a virtual book tour (a blog post about this coming soon)

Blogging Consistently Can Boost Your Online Presence

The last suggestion I have is to blog consistently. Figure out how often you want to publish a blog post and the topics you’ll be writing about.

And the best way to stay on top of your blog posts is by creating an editorial calendar. If you need a template, you can download one for free here.

Wrapping It Up

So remember, engage with fans and followers, promote your book often and blog consistently on the regular and it will boost your online presence and create a buzz for your author brand.